Virtual reality experience for technological innovation of Tesmec

PROJECT DESCRIPTION

VIRTUAL REALITY EXPERIENCE FOR TECHNOLOGICAL INNOVATION OF TESMEC

TESMEC VR EXPERIENCE VISUALPRO360

Tesmec is a company who operating in the field of design and production of special equipment and vehicles for operations on railway lines. We are talking about a company that operates internationally, offering itself as a partner capable of offering advanced technologies and systems for the electification and maintenance of railway networks.
An innovative character, for this reality with a global breadth, which prompted her to turn to us at Visualpro 360 for the realization of a corporate communication project, through Virtual Reality tools.
Specifically, we found ourselves collaborating with Tesmec Service, the Tesmec headquarters in Grassobbio, at the Monopoli plant, Bari, dedicated to the design, production and maintenance of railway rolling stock. This umpteenth adventure of Visualpro360 has started in a breathtaking natural setting and from the heart of the production.

At the basis of Tesmec’s needs there was the need to create a technological-communicative solution capable of transmitting technical information on a new production vehicle in the most complete, exhaustive and effective way possible.
Tesmec was looking for content that could be transmitted to one of the most important European trade fairs, which it would have had to attend shortly thereafter.
Here we of Visualpro 360 have entered the field, ready to take on yet another challenge.

virtual reality experience fot tecnological innovation of tesmec visualpro 360

VIRTUAL REALITY EXPERIENCE FOR TECHNOLOGICAL INNOVATION OF TESMEC

THE CUSTOMER’S NEEDS

Tesmec asked us for a solution that described the technical aspects of a specific machine, in an almost formative key with an extremely detailed approach and capable of making the operation of the machine understood, as well as highlighting the high degree of software technology for analysis and diagnosis on-board..
A content intended for a specific and expert audience, therefore.

THE VISUALPRO 360 PROPOSAL

Our objectives were clear and once we understood the dynamics and technical aspects of production plants and machinery, our proposal was to create an immersive 360 ​​° experience with a strong technical-training character, with the aim of bringing the user in a dimension of total immersion inside the vehicle.
Second objective, that of allowing to anyone who tried the experience of ‘getting on the machine’ to be able to achieve a high degree of interaction and the most complete, simple and immediate understanding of the operation of the appliance.

WHAT WE HAVE MADE

The work of Viualpro360 has developed starting from the drafting of a storyboard and from a preliminary shooting phase in the Tesmec factories.
Secondly, we moved on to the actual composition of the software application intended for use.
The work obtained was a 360 Virtual Experience ​ based on the concept of ‘hypothetical scenarios’, going to reproduce any situations and dynamics that could have occurred on board the vehicle, with the possibility of interaction and simulation of technical interventions, for the user .

A short trailer on the Tesmec vr Experience, in Berlin 2018.

FINAL PHASE

To support and conclude the project, Visualpro 360 has rented four Oculus Go viewers to the customer, optimized and ready for use at the exhibition stand.

FUTURE PERSPECTIVES

A collaboration with Tesmec that will develop in the future with other projects oriented not only to marketing but also closely related to both internal and customer technical training.
An aspect of fundamental importance at the end of a sales process for a machine that we remember to be intended for diagnostics and maintenance of railway networks and, therefore, decidedly complex and with an uncommon use.

PROJECT DETAILS

  • Date : 15 January 2020
  • Tags :